Knowledge and understanding . At thè end of
thè course thè student will know and understand thè main conceptual
categories relating to thè business System and, in particular, to thè
environment in which thè firm operates, to thè positioning choices in thè
industry, to thè resources and capabilities within thè organization. At thè
same time, he/she will be able to distinguisi! competitive, collaboration and
growth strategies as well as their planning and implementation processes. The
student will also understand thè functional strategies, with introductory
notes on marketing, financial, operations and logistics functions.
Technological innovation and competitive advantage will complete thè
student's leaming path with a focus on digitai transformation, digitai
business models, industry 4.0 and Sharing Economy platforms.
Applying knowledge and understanding. The
student will acquire thè knowledge and thè comprehension of applicative
understanding inherent to thè functioning of thè companies in different
business areas. The course aims to develop participants* aptitude for thè
strategie management of companies as dynamic systems and for thè formulation
of decisions through which achieving a sustainable competitive advantage.
Particular attention Is paid to thè acquisition of thè analytical and
conceptual tools suggested in thè classroom. Through thè presentation of
appropriate case studies, thè aim is to develop thè criticai capacity of thè
participants and thè ability to face thè problems studied in different,
transversai and interdisciplinary contexts.
Making judgments. The student will develop
independent judgment and ability to link thè theoretical topics and thè
related application plans, with particular reference to thè finn management
Commùnication skills. The student will acquire
communication skills and appropriateness in thè use of technical language
related to thè various themes of economics and business management. Each
particlpant will be able to relate to and transfer knowledge, projeets and
proposals concerning complex strategie and financial issues to third parties,
with clarity and predsion.
Leaming skills. The student will acquire a
high leaming ability, in theoretical and application terms, able to make him
autonomous in thè future workplace.