Marco Galvagno
Keywords
Marketing; Consumer Behaviour; Bibliometrics Methods; Creative Tourism; Retail; Loyalty; Brand; Service Innovation; Family Business
Deputy Rector for Promotion & Marketing, I hold a Ph.D. in Management and a Laurea Degree in Business Economics at the University of Catania and teach Marketing and Digital Marketing to undergraduate and graduate students. I held a visiting position as research scholar at the Mays Business School, College Station, Texas A&M University, (US).
Be fascinated by the prodigy of randomness! (random search on Wikipedia)
Education
Ph.D. in Business Economics, University of Catania, 2002
Laurea Degree in Economics and Business, University Catania, 1997
Diploma in European Business, Leicester University, Northampton Campus (UK), 1995
Recent Publications
- Picone, P. M., Galvagno, M., & Pisano, V. (2024). "Hubris research in business: taking stock and moving forward". Management Decision.
- Galvagno M., Pisano V., Strano S.M. (2022). "Family business branding from a signaling theory perspective: an integrative framework". Journal of Product & Brand Management 32(5), 681-696.
- Galvagno M. (2022). The Italian contribution to the marketing literature. Italian Journal of Marketing, 2022 (1), 1-9.
- Galvagno M. e Giaccone S.C. (2021), “Small-scale cultural festivals in Southern Europe: A motivation-based segmentation study”. European Journal of Tourism Research, Vol. 29
Academic Year 2021/2022
- DEPARTMENT OF ECONOMICS AND BUSINESS
Bachelor's Degree in Business Administration - 2nd Year
ECONOMIA E GESTIONE DELLE IMPRESE A - L - DEPARTMENT OF ECONOMICS AND BUSINESS
Bachelor's Degree in Business Administration - 3rd Year
MARKETING
Academic Year 2020/2021
- DEPARTMENT OF ECONOMICS AND BUSINESS
Bachelor's Degree in Business Administration - 3rd Year
MARKETING A - L - DEPARTMENT OF ECONOMICS AND BUSINESS
Master's Degree in Business Management - 1st Year
DIGITAL MARKETING
Academic Year 2019/2020
- DEPARTMENT OF ECONOMICS AND BUSINESS
Bachelor's Degree in Business Administration - 1st Year
PRINCIPI DI MANAGEMENT P - Z - DEPARTMENT OF ECONOMICS AND BUSINESS
Bachelor's Degree in Business Administration - 3rd Year
MARKETING A - L - DEPARTMENT OF ECONOMICS AND BUSINESS
Master's Degree in Business Management - 1st Year
DIGITAL MARKETING AND SERVICE DESIGN
Academic Year 2018/2019
- DEPARTMENT OF ECONOMICS AND BUSINESS
Bachelor's Degree in Business Administration - 3rd Year
MARKETING A - L - DEPARTMENT OF ECONOMICS AND BUSINESS
Master's Degree in Business Management - 1st Year
DIGITAL MARKETING AND SERVICE DESIGN
Academic Year 2017/2018
- DEPARTMENT OF ECONOMICS AND BUSINESS
Bachelor's Degree in Business Administration - 3rd Year
MARKETING A - L - DEPARTMENT OF ECONOMICS AND BUSINESS
Master's Degree in Business Management - 1st Year
DIGITAL MARKETING AND SERVICE DESIGN
Academic Year 2016/2017
- DEPARTMENT OF ECONOMICS AND BUSINESS
Bachelor's Degree in Business Administration - 3rd Year
MARKETING A - L - DEPARTMENT OF ECONOMICS AND BUSINESS
Master's Degree in Business Management - 1st Year
DIGITAL MARKETING AND SERVICE DESIGN
Academic Year 2015/2016
- DEPARTMENT OF ECONOMICS AND BUSINESS
Bachelor's Degree in Business Administration - 3rd Year
MARKETING A - L - DEPARTMENT OF ECONOMICS AND BUSINESS
Master's Degree in Business Management - 1st Year
DIGITAL MARKETING AND CUSTOMER DESIGN