Salvatore Massimo Lombardo

Salvatore M. Lombardo | University of Catania

Salvo is a PhD Candidate in Marketing at the University of Catania and a Visiting PhD Student at Vrije Universiteit Amsterdam. His research focuses on digital marketing, with an emphasis on influencer marketing and social media marketing.

Current positions

• PhD Candidate in Management, Department of Economics and Business, University of Catania (November 2022 – present). Supervisor: Prof. Marco Galvagno.
• Visiting PhD Student, Vrije Universiteit Amsterdam – School of Business and Economics, Department of Marketing (November 2024 – present).

Teaching

• Tutoring, course “Management Skills Consolidation”, MSc in Business Administration, University of Catania (AY 2023–2024, first semester).

Other activities

• “Premio Marketing” Tutor, University of Catania on behalf of the Italian Marketing Society (2024 – present).

Selected conferences – SIM (Italian Marketing Society)

• University of Naples Parthenope (2025), The Marketing-Innovation Nexus: Past Insights for Future Challenges — presentation (10–12 September).
• IULM University, Milan (2024), Brands and Purpose in a Changing Era — attendance (17–19 October).
• University of Florence (2023), Marketing for Well-being, Health and Care — presentation (20–21 October).
• University of Salerno (2022), Next Generation Marketing — presentation (20–21 October).

Education

• MSc in Business Administration, Curriculum Marketing Management), cum laude, University of Catania – Department of Economics and Business (AY 2020–2021). Thesis: The Impact of YouTube Channel Features on Community Behavioral Intentions: The Mediating Role of Channel Satisfaction. Supervisor: Prof. Marco Galvagno.
• BSc in Business Administration,  University of Catania – Department of Economics and Business (AY 2018–2019). Thesis: YouTube Marketing: The Importance of Branded Content. Supervisor: Prof. Marco Galvagno.