Marco Galvagno

Associate Professor of Business Administration and Management [SECS-P/08]

Keywords

Marketing; Consumer Behaviour; Bibliometrics Methods; Creative Tourism; Retail; Loyalty; Brand; Service Innovation; Family Business

Deputy Rector for Promotion & Marketing, I hold a Ph.D. in Management and a Laurea Degree in Business Economics at the University of Catania and teach Marketing and Digital Marketing to undergraduate and graduate students. I held a visiting position as research scholar at the Mays Business School, College Station, Texas A&M University, (US). 

Be fascinated by the prodigy of randomness! (random search on Wikipedia)

Education
Ph.D. in Business Economics, University of Catania, 2002 
Laurea Degree in Economics and Business, University Catania, 1997
Diploma in European Business, Leicester University, Northampton Campus (UK), 1995

Recent Publications
- Picone, P. M., Galvagno, M., & Pisano, V. (2024). "Hubris research in business: taking stock and moving forward". Management Decision.
- Galvagno M., Pisano V., Strano S.M. (2022). "Family business branding from a signaling theory perspective: an integrative framework". Journal of Product & Brand Management 32(5), 681-696.
- Galvagno M. (2022). The Italian contribution to the marketing literature. Italian Journal of Marketing2022 (1), 1-9.
- Galvagno M. e Giaccone S.C. (2021), “Small-scale cultural festivals in Southern Europe: A motivation-based segmentation study”. European Journal of Tourism Research, Vol. 29

VIEW THE PUBLICATIONS
N.B. the number of publications can affect the loading time of the information
VIEW THE COURSES FROM THE A.Y. 2022/2023 TO THE PRESENT

Academic Year 2021/2022


Academic Year 2020/2021


Academic Year 2019/2020


Academic Year 2018/2019


Academic Year 2017/2018


Academic Year 2016/2017


Academic Year 2015/2016