Maria Cristina Longo
Keywords
Innovation Management, Strategy, Entrepreneurship, Innovative Start-ups, Standardization Strategy, Technology Standard, Patents, Technological Transfer, Sustainability, Tourism Management
Cristina Longo is Full Professor of Management at the Department of Economics and Business, University of Catania. She holds a degree in Economics and Commerce with honors and a Ph.D. in Business Economics. She has carried out research and visiting activities at Yokohama National University (JP), INSEAD (FR), Columbia Business School (NYC-USA), Southampton Business School (UK), University of Economics in Prague (CZ), Université de Montpellier, and Montpellier Business School (FR).
She was awarded the Canon Foundation in Europe 2021 Research Fellowship at Yokohama National University, Japan.
Her research interests focus on innovation management, entrepreneurship, and strategy, with emphasis on:
- standardization and patenting strategies
- innovative start-ups and technology transfer
- responsible management and business sustainability
- communities of practice and hub-and-spoke models for innovation
- brand licensing strategies
ACADEMIC POSITION
Full Professor of Management at the University of Catania (Italy)
- Innovation Management
- Innovative Start-ups, Incubators & Technology Transfer
- Standardization Strategy, Patent Strategy and Technology Standards
- Communities of Practices & Hub-and-Spoke Models for innovation
- Entrepreneurship, Sustainability and Local Development
- Knowledge Management & Dynamic Capabilities
- Brand Licensing
- Hospitality and Tourism Management
- Tourism Marketing & Destination Management