Maria Cristina Longo
Keywords
Innovation Management, Strategy, Entrepreneurship, Innovative Start-ups, Standardization Strategy, Technology Standard, Patents, Technological Transfer, Sustainability, Tourism Management
Cristina Longo is Full Professor of Management at the Department of Economics and Business, University of Catania (Italy). She holds a laurea degree with 110 summa cum laude and a Ph.D in Business Administration. Currently, she is the President of the Bachelor's Degree Program in Tourism Sciences at the Department of Educational Sciences (DISFOR).She is also the EUNICE Entrepreneurship-LAB 2025 Technical Scientific Committee Chair. She was Canon Foundation in Europe 2021 Research Fellow at Yokohama National University, Japan. Her research interests focus on the topics of innovation management, entrepreneurship and strategy.
ACADEMIC POSITION
Full Professor of Management at the University of Catania (Italy)
- Innovation Management
- Innovative Start-ups & Incubators
- Standardization Strategy, Patent Strategy and Technology Standards
- Communities of Practices & Hub-and-Spoke Models for innovation
- Entrepreneurship
- Sustainability and Local Development
- Knowledge Management & Dynamic Capabilities
- Brand Licensing
- Hospitality and Tourism Management
- Tourism Marketing & Destination Management