BUSINESS MODEL INNOVATION

The course is intended to introduce students to understanding and learning principles of innovation management, business model design and business model innovation within firms and organizations. The understanding of innovation, strategic innovation, marketing and organizational innovation, as well as value innovation is a preliminary step to develop and enhance a deep kwnoledge of business model innovation and its applications. A focus will be directed to the comprehension of business model innovation for sustainability, circular economy, sharing economy, Metaverse and Artificial Intelligence. Further knowledge will be addressed to the understanding of business model innovation in family firms, startups, purpose-driven organizations, platform organizations, emerging markets and the made in Italy. A large set of critical thinking skills and communication capabilities is favored to allow students to apply the conceptual models learned during the course and to write a "business case eligible" for existing firms and organization, startups, nascent entrepreneurial projects and social initiatives. Although the course is in Italian, teaching materials are primarily in English to enhance the abilities to communicate fluently in English as a second language.   

The course is structured as it follows: 

Lectures, Case Analyses, Testimonials in Class. The web (course website: https://businessmodelinnovation.blog) and the main social media (facebook and twitter) will be used as well to turn the attendance in class in a more participative and immersive experience of learning 

For students enrolled in the graduate program “Direzione Aziendale”, prerequisites are not necessary to attend this course.

For students enrolled in different graduate programs, a previous contact with the Instructor is suggested in order to represent the “state of art” of the existing knowledge in economics and in management

First Module, 3 CFU

How to design, write and pitch a business case

Business Model Definition, Ontology, Design & Journey

Business Model Innovation: Definition, Principles, Taxonomies and Applications

Navigating the Concept of Innovation: Disruptive Innovation, Open Innovation and Blue Ocean Strategy

Second Module, 3 CFU

Business Model Innovation for Sustainibility

Business Model Innovation in Circular and Sharing Economy

Business Model Innovation driven by Metaverse and Artificial Intelligence

Third Module, 3 CFU

Business Model Innovation in Family Firms & Startups

Business Model Innovation in Purpose-Driven Organizations

Business Model Innovation in Platform Organizations

Business Model Innovation for Emerging Markets

Business Model Innovation and Made in Italy

Lecture Notes from the Instructor

The exam is entirely held in Italian. For those students attending regularly the course, the final grade is determined by weighting the partial score of the final exam (written , oral or blended assignment in class) and that of the group projects and individual assignments. For other students, the final grade is determined by evaluating the oral exam in class. 

• What is the rationale of a business model (BM)?
• What is the business model canvas (BMC)?
• How different is the BMC design between a startup and an existing organization?
• Is there any conceptual distinction between BM and strategy?
• What is the business model innovation (BMI)?
• Which are the drivers of the the BMI?
• Which are the types of BMI within firms and startups?
• How BMI can be interpreted in regards of sustainability?
• How BMI can be interpreted in regards of circular economy?
• Which are the BMI types in Metaverse?
• Which are the BMI types in the Platform Economy?
• What's the hybrid business model?
• How BMI can be intepreted in regards of family business?
• How BMI can be intepreted in regards of purpose-driven organizations?