Seminario: "An Exploration of Family Business Branding in the last 15 years"

Martedì 9/05/2023 alle ore 15:00 presso l'aula 6 del Palazzo delle Scienze la Prof.ssa Isabel Botero (Università di Louisville, USA) terrà un seminario dal titolo "An Exploration of Family Business Branding in the last 15 years".

Di seguito l'abstract del talk:
In the last five years there has been an increased interest in exploring family business brands and the branding process. This is a big difference from what was happening 15 years ago when we joined the field. In this presentation we will take you through our journey in understanding Family Business Brands, what we have learned and important avenues for future research.

Scarica locandina.

Referenti:
Prof. Galvagno, Prof. Pisano