Maria Cristina Longo

Maria Cristina LONGO è Professore Associato di Economia e Gestione delle Imprese presso il Dipartimento di Economia e Impresa dell’Università degli Studi di Catania. Laureata in Economia e Commercio con 110/110 e lode, ha conseguito il titolo di Dottore di Ricerca in Economia Aziendale presso l’Università degli Studi di Catania. Ha vinto la Borsa di Ricerca in Discipline Manageriali bandita dalla Fondazione IRI; è stata Visiting Scholar all’INSEAD (Paris), Visiting Professor all’University of Economics Praga, presso l'Institute Montpellier Management, University of Montpellier e Montpellier Business School (Francia) . Ha trascorso un research visiting presso la  Columbia Business School (New York) e presso l'University of Southamphton (UK).
Ha insegnato Economia e Gestione delle Imprese, Marketing e Management delle Imprese Turistiche nei corsi di Laurea Triennali e Strategia e Marketing per l’internazionalizzazione e International Business nel Corso di Laurea Magistrale in Direzione Aziendale; attualmente è titolare dell’insegnamento di Trade and Sales Management  nel Corso di Laurea Triennale in Economia Aziendale e di Channel Management nel Corso di Laurea Magistrale in Direzione Aziendale. Ha tenuto seminari e lectures presso diversi Master Universitari e presso Università straniere. Attualmente è Coordinatore Scientifico del Corso di Alta Formazione e Perfezionamento Universitario in "CFO - Chief Financial Officer per le PMI".
Si occupa prevalentemente di innovation management & high-tech, open innovation, standard tecnologici e dinamiche competitive, regulatory standard & coopetition, start-up innovative & incubatori, communities of practice & modelli hub-and-spoke per l’innovazione, knowledge management & capacità dinamica, export strategy, sustainable entrepreneurship e competitività del territorio, business sustainability, channel design & retailing management. È autrice di diversi articoli, capitoli di libro e monografie e ha presentato relazioni in convegni nazionali ed internazionali.

POSIZIONE ACCADEMICA

Professore Associato per il Settore Concorsuale 13/B2 Economia e Gestione delle Imprese, Settore Scientifico Disciplinare SECS-P/08 – Economia e Gestione delle Imprese, Dipartimento di Economia e Impresa, Università degli Studi di Catania 

VISITING POSITION DI MEDIO E LUNGO PERIODO

• Visiting Professor, Southampton Business School, University of Southampton, LONDRA - UK
• Visiting Professor,  Columbia Business School, Columbia University, NEW YORK - USA
• Visiting Professor of Business Administration,Montpellier Business School, MONTPELLIER - FRANCIA
• Visiting Professor of Business Administration, Institute Montpellier Management, University of Montpellier, MONTPELLIER - FRANCIA
• Visiting Professor of Business Administration, Department of Entrepreneurship, University of Economics, PRAGA -  CZ
• Visiting Scholar, Department of Strategy and Management INSEAD – PARIGI, FRANCIA
• Visiting Research Associate, Department of Strategy and Management, INSEAD – PARIGI, FRANCIA

ATTIVITÀ DIDATTICA IN CORSI UNIVERSITARI DI I E II LIVELLO

• Channel Management, Corso di Laurea Magistrale in Direzione Aziendale - Dipartimento di Economia e Impresa
• Trade and Sales Management (in lingua inglese), Corso di Laurea Triennale in Economia Aziendale - Dipartimento di Economia e Impresa
• International Business, Corso di Laurea Magistrale in Direzione Aziendale - Dipartimento di Economia e Impresa
• Strategia e Marketing per l'Internazionalizzazione, Corso di Laurea Magistrale in Direzione Aziendale - Dipartimento di Economia e Impresa
• Management delle Imprese Turistiche, Corso di Laurea in Economia e Gestione delle Imprese Turistiche - Dipartimento di Economia e Impresa
• Economia e Gestione delle Imprese, Corso di Laurea in Economia Aziendale, Corso di Laurea in Economia, Corso di Laurea in Amministrazione e Controllo, Corso di Laurea in Economia e Gestione delle Imprese Turistiche - Dipartimento di Economia e Impresa e/o Facoltà di Economia
• Marketing, Corso di Laurea in Economia Aziendale - Facoltà di Economia

ATTIVITÀ DIDATTICA/SEMINARI IN UNIVERSITÀ ESTERE 

• Institute Montpellier Management, University of Montpellier, Montpellier, Francia. 
• Department of Management, University of Economics, Praga, Repubblica Ceca. 
• Institute of Central and East European Studies (CESP), University of Economics, Praga, Repubblica Ceca.
• Department of Entrepreneurship, University of Economics, Prague, Praga, Repubblica Ceca.

DIDATTICA IN MASTER E CORSI DI SPECIALIZZAZIONE IN AMBITO UNIVERSITARIO

• Coordinatore Scientifico del Corso di Alta Formazione e Perfezionamento Universitario in "CFO - Chief Financial Officer for SMEs"
• Coordinatore Scientifico del Corso di Alta Formazione e Perfezionamento Universitario in "Export Manager"
• Master di I livello in “Marketing Management”, 2° edizione, Università degli Studi di Catania
• Master di I livello in “Business Administration delle PIM”, 1° edizione, Università di Catania
• Master di I livello in “Marketing Management”, 1° edizione, Università degli Studi di Catania
• Master di II Livello nell’ambito del progetto “PLAST_Ics”, Laboratorio pubblico-privato per lo sviluppo di tecnologie di processo e dimostratori di circuiti elettronici ad alte prestazioni e basso costo di fabbricazione realizzati su substrati plastici” SCUOLA SUPERIORE di Catania in partnership con STMicroelectronics, Università degli Studi di Catania , CNR–IMM, Consorzio Catania Ricerche, CNR-IFN, INFN MATIS (DM17767)
• Master in Management Turistico, Progetto PON, COF- Centro orientamento e formazione, Università degli Studi di Catania
• Percorsi Abilitanti Speciali PAS A017
• Formazione specialistica di profili manageriali, tecnico commerciali e scientifici per la valorizzazione economica del BRIT e della ricerca di Ateneo nell’area del Mediterraneo” – CAPITT
• Corso di perfezionamento per Dirigenti presso l’Ispettorato del Lavoro, Centro Interaziendale Addestramento Professionale Integrato - CIAPI
• Corsi Specialistici per la redazione del Business Plan nell’ambito del progetto “SpinLab”, Laboratorio per lo spin-off accademico nelle tecnologie avanzate, Consorzio Mediterraneo Universitario per lo Spin Off nelle Alte Tecnologie (MedSpin)
• Corso di specializzazione per Esperto d’internazionalizzazione d'impresa, Istituto per il Commercio Estero – ICE
• Referente del Premio Philip Morris per il Marketing, Facoltà di Economia, Università degli Studi di Catania

ALCUNI CONVEGNI DI RILEVANZA INTERNAZIONALE E NAZIONALE 

• EURAM Conference, Reykjavik , Iceland.
• EURAM Conference, Paris, Francia.
• EURAM Conference, Oslo, Norvegia
• EURAM Conference, Munich, Germany
• EURAS Annual Standardisation Conference “Co-opetition and Open Innovation, Montpellier, Francia.
• XXVIIème Conférence de l’AIMS – Association Internationale de Management Stratégiques - Redéfinir la stratégie au-delà de la coopération et de la concurrence, Montpellier, France.
• RRI Conference VIII Forum Innovation – Les nouveaux modes d’organisation des processus d’innovation, Nîmes, France
• SMS – Strategic Management Society Conference “How does knowledge matter?”, Cologne, Germany
• SMS – Strategic Management Society Conference, San Diego, California
• SMS - Strategic Management Society- Special Conference, Catania, Italia
• SMS – Strategic Management Society Conference, Vienna, Austria
• XXVII ISPIM Conference “Blending Tomorrow's Innovation Vintage”, Porto, Portogallo.
• XXXVI ISPIM Conference “Shaping the Frontiers of Innovation Management”, Budapest, Ungheria.
• XXV ISPIM Conference “Innovating for Sustainable Economy & Society”, Dublino, Irlanda
• XXIV ISPIM Conference “Innovating in Global Markets: Challenges for Sustainable Growth”, Helsinkj, Finlandia
• XXIIX ISPIM Conference “Action for Innovation: Innovating from Experience”, Barcellona, Spagna
• Tavola Rotonda “I volti dell’Uomo nell’Era Tecnocratica”, AIV – Associazione Italiana di Scienza e Tecnologia, Catania (CT), Italia
• IX Convegno annuale SIM Società Italiana di Marketing “Marketing Internazionale ed effetto Country of Origin”, Benevento (NA), Italy
• JMG Conference, “Governing Strategy and Knowledge: Tools and Methodologies”, Venezia, Italia
• Workshop “The practice of communities”, School of Economics and Management, University of Bolzano-Bozen, Bolzano
• Sinergie, Napoli, Italia
• “Laboratory Life”  – Centro per l’innovazione organizzativa, Alma Graduate School, Bologna
• Tavola Rotonda “Il Management dei Laboratori di Ricerca, dentro e fuori”, ISMETT, Palermo (PA), Italia
• Summer School, di Studi Manageriali “A Neo Carnegie Approach to Organization and Strategy Research”, Volterra (PI), Italia
• 27° Convegno AIDEA, Catania (CT), Italia

• Direzione aziendale - 2 anno
  CHANNEL MANAGEMENT
  
  
• Economia aziendale - 3 anno
  TRADE AND SALES MANAGEMENT

• Management dell’innovazione 
• Start-ups Innovative & Incubatori
• Standards tecnologici & Competizione
• Regulatory Standard & Coopetition Strategy
• Communities of Practice & Modelli hub-and-spoke per l’innovazione 
• Imprenditorialità sostenibile, Imprenditorialità Sociale e Competitività del Territorio 
• Knowledge management & Capacità Dinamica 
• Export strategy, Sostenibilità del "Made in"  e Standard di Qualità per la Protezione dei Prodotti 
• Channel Design, Retailing Management e Supply Chain Management
• Game Theory, strategia e negoziazione nelle relazioni industria-distribuzione
• Best Practices in the Healthcare Sector

Maria Cristina LONGO is Associate Professor of Business Economics and Management at the University of Catania (Italy) where she currently teaches “Trade and Sales Management" to undergraduate students in Business Economics Course and “Channel Management” to graduate students in Business Management Course. She holds a laurea degree with 110 summa cum laude and a Ph.D in Business Administration. She won the prestigious “Business Management Scholarship” by IRI Foundation (Rome) and was Visiting Scholar in the Department of Strategy and Management at INSEAD (Paris). She also was Visiting Professor at the University of Economics Prague (CR), at the Université de Montpellier and Montpellier Business School (France).  In 2018 she has spent a research visiting period at Columbia Business School (NYC) and in 2019 she has been Visiting Professor at the University of Southampton (UK). Currently, she is in the Editorial Advisory Board of Management Decision, of the European Journal of Innovation Management and of the European Journal of International Management and ad-hoc reviewer for international leading journals.
She has taught Business Economics and Management, Marketing, Economics and Management of Tourism at the undergraduate program in Business Economics and Management; International Business, "Strategy and International Marketing" in Business Management Course. She has also taught Business Administration at several master programs in “Marketing”, in “SMEs Business Administration”, “International Marketing”, “Destination Management” and at the Institute of Central and East European Studies (CESP), University of Economics - Prague. Currently, she is the Scientific Coordinator Advanced Level Training Course in CFO - Chief Financial Officer for SMEs".
She is MIUR Referee for Evaluating Scientific National Projects (PRIN) and has been invited to participate in the Advisory Board of the European project “MSCA-RISE Sensorsoft”, Universitat Rovira i Virgili (URV), Spain. In the past Cristina Longo was Delegate for relations with national and international firms and Delegate for the technology transfer and academic spin-off at the Department of Business and Economics, University of Catania. Her research interests focus on innovation management & high tech, technological standards & competition, regulatory standard & coopetitive alliances, innovative start-ups & incubator; communities of practices & hub-and-spoke model for innovation; knowledge management & dynamic capabilities, Sustainable Entrepreneurship and Local Development, export strategy, business sustainability, channel design & retailing management. 

AFFILIATION/INSTITUTION

Associate Professors of Business Economics and Management (SECS-P08) – Department of Economics and Management – University of Catania (Italy)

VISITING POSITION  - LONG TERM PERIOD

• Visiting Professor, Southampton Business School, University of Southampton, LONDRA - UK
• Visiting Professor,  Columbia Business School, Columbia University, NEW YORK - USA
• Visiting Professor of Business Administration,Montpellier Business School, MONTPELLIER - FR
• Visiting Professor of Business Administration, Institute Montpellier Management, University of Montpellier, MONTPELLIER - FR
• Visiting Professor of Business Administration, Department of Entrepreneurship, University of Economics, PRAGUE - CZ
• Visiting Scholar, Department of Strategy and Management INSEAD – FR
• Visiting Research Associate, Department of Strategy and Management, INSEAD – FR

TEACHING COURSES AT ITALIAN UNIVERSITY

• Channel Management, Department of Economics and Business, University of Catania – Italy
• Trade and Sales Management (in English), Department of Economics and Business, University of Catania – Italy
• International Business, Department of Economics and Business, University of Catania – Italy
• Business Economics and Management, Faculty of Economics, University of Catania – Italy
• Economics and Management of Tourism, Department of Economics and Business, University of Catania – Italy
• Marketing, Faculty of Economics, University of Catania - Italy

TEACHING COURSES/SEMINARS ABROAD

• Institute Montpellier Management, University of Montpellier, Montpellier, Francia. 
• Department of Management, University of Economics, Prague. 
• Institute of Central and East European Studies (CESP), University of Economics, Prague 
• Department of Entrepreneurship, University of Economics, Prague 

MBA AND OTHER COURSES

• Scientific Director of the Advanced Level Training Course "CFO - Chief Financial Officer for SMEs"
• Scientific Director of the Advanced Level Training Course "Export Manager"
• Business Administration, Master in "Marketing", University of Catania
• Business Administration, Master in “SMEs Business and Management”, University of Catania
• Business Economics and Management, Master “PLAST_Ics”, Laboratorio pubblico-privato per lo sviluppo di tecnologie di processo e dimostratori di circuiti elettronici ad alte prestazioni e basso costo di fabbricazione realizzati su substrati plastici” in partnership with STMicroelectronics, Università degli Studi di Catania, CNR–IMM, Consorzio Catania Ricerche, CNR-IFN, INFN MATIS (DM17767), 2006.
• Master in “Destination Management”, COF- Centro orientamento e formazione, University of Catania
• Master in “International Marketing”, Istituto per il Commercio Estero - ICE
• Specialized Courses for Future Teaching - PAS A017
• Advanced training for managerial profiles, technicians and scientific experts - CAPITT
• Advanced Courses in Business Planning, MEDSPIN LAB
• International Marketing Competition in collaboration with Virgin Active Continental Europe
• Gamification and Business Game Competition,
• Philip Morris Competition Tutorship, Faculty of Economics, University of Catania - Italy

SOME CONFERENCE PRESENTATIONS

• EURAM Conference, Reykjavik , Iceland.
• EURAM Conference, Paris, Francia.
• EURAM Conference, Oslo, Norvegia
• EURAM Conference, Munich, Germany
• EURAS Annual Standardisation Conference “Co-opetition and Open Innovation, Montpellier, Francia.
• XXVIIème Conférence de l’AIMS – Association Internationale de Management Stratégiques - Redéfinir la stratégie au-delà de la coopération et de la concurrence, Montpellier, France.
• RRI Conference VIII Forum Innovation – Les nouveaux modes d’organisation des processus d’innovation, Nîmes, France
• SMS – Strategic Management Society Conference “How does knowledge matter?”, Cologne, Germany
• SMS – Strategic Management Society Conference, San Diego, California
• SMS - Strategic Management Society- Special Conference, Catania, Italia
• SMS – Strategic Management Society Conference, Vienna, Austria
• XXVII ISPIM Conference “Blending Tomorrow's Innovation Vintage”, Porto, Portogallo.
• XXXVI ISPIM Conference “Shaping the Frontiers of Innovation Management”, Budapest, Ungheria.
• XXV ISPIM Conference “Innovating for Sustainable Economy & Society”, Dublino, Irlanda
• XXIV ISPIM Conference “Innovating in Global Markets: Challenges for Sustainable Growth”, Helsinkj, Finlandia
• XXIIX ISPIM Conference “Action for Innovation: Innovating from Experience”, Barcellona, Spagna
• Tavola Rotonda “I volti dell’Uomo nell’Era Tecnocratica”, AIV – Associazione Italiana di Scienza e Tecnologia, Catania (CT), Italia
• IX Convegno annuale SIM Società Italiana di Marketing “Marketing Internazionale ed effetto Country of Origin”, Benevento (NA), Italy
• JMG Conference, “Governing Strategy and Knowledge: Tools and Methodologies”, Venezia, Italia
• Workshop “The practice of communities”, School of Economics and Management, University of Bolzano-Bozen, Bolzano
• Sinergie, Napoli, Italia
• “Laboratory Life”  – Centro per l’innovazione organizzativa, Alma Graduate School, Bologna
• Tavola Rotonda “Il Management dei Laboratori di Ricerca, dentro e fuori”, ISMETT, Palermo (PA), Italia
• Summer School, di Studi Manageriali “A Neo Carnegie Approach to Organization and Strategy Research”, Volterra (PI), Italia
• 27° Convegno AIDEA, Catania (CT), Italia

• Direzione aziendale - 2 Year
  CHANNEL MANAGEMENT
  
  
• Economia aziendale - 3 Year
  TRADE AND SALES MANAGEMENT

• Innovation Management 
• Innovative Start-ups & Incubators
• Technological Standards & Competition
• Regulatory Standards & Coopetition Strategy
• Communities of Practices & Hub-and-Spoke Models for innovation
• Sustainable Entrepreneurship, Social Entrepreneurship and Local Development
• Knowledge Management & Dynamic Capabilities  
• Export strategy, “Made in” Sustainability and Quality Standard for Products Protection 
• Channel Design & Retailing Management
• Best Practices in the Healthcare Sector