Marco Galvagno

Marco Galvagno è Dottore di Ricerca in Economia Aziendale e fa ricerca e didattica universitaria in Marketing e Management. Formatore e consulente in ambito marketing e start-up, dal 2014 è responsabile delle attività didattiche del ContaminationLab e componente della Commissione Brevetti dell’Università di Catania. Dal 2015 è formatore certificato nel metodo Lego^® Serious Play ^®. Insegna Marketing e Digital Marketing & Service Design all'Università di Catania. E' stato Visiting Research Scholar presso la Mays Business School, College Station, Texas A&M University, (US). 

• Direzione aziendale - 1 anno
  DIGITAL MARKETING AND SERVICE DESIGN
  
  
• Economia aziendale - 1 anno
  PRINCIPI DI MANAGEMENT P - Z
  
  
• Economia aziendale - 3 anno
  MARKETING A - L

L’attività di ricerca riguarda principalmente lo studio di tre tematiche:
1. il marketing ed il comportamento del consumatore, con riferimento alle relazioni di fedeltà tra impresa e clienti, ai comportamenti critici di consumo, alla co-creazione di valore e al turismo creativo;
2. l’innovazione tecnologica e le strategie di coopetiton, con riferimento alle dinamiche competitive, al posizionamento tecnologico dei concorrenti e all’interazione con la strategia aziendale e le performance.
3. l'evoluzione della differenti teorie e paradigmi nel campo del business e del management attraverso metodi bibliometrici. 

Pubblicazioni
Le ricerche sono state presentate in molti convegni internazionali, come l'Academy of Management, la Strategic Management Society, l'Academy of International Business, l'European Academy of Management, l'European Academy of Marketing, l'American Marketing Association e l'Italian Marketing Society e sono stati pubblicati in alcuni libri e journal internazionali come l'European Journal of Marketing (IF:1.497), il Journal of Service Theory and Practice (IF: 1.3959), l'Academy of Management Proceedings e il Journal of Hospitality & Tourism Research (IF: 2.685). 

Attività editoriale
Assistant Editor di Mercati e Competitività e componente dell’editorial board dell'International Journal of Markets and Business Systems (IJMBS). Revisore per European Journal of Marketing, Psychology & Marketing, Journal of Business Venturing, Journal of Management and Governance, International Journal of E-Services and Mobile Applications, Business System Review, Baltic Journal of Management, Finanza, Marketing e Produzione, Sinergie. Revisore ad-hoc per Industrial & Corporate Change e Industrial Marketing Management  e in occasione dei convegni annuali dell’Academy of Management, dell'European Academy of Management, dell'European Academy of Marketing e della Strategic Management Society.

Profilo Google Sholar
Profilo ORCID
Profilo Publons 

Il materiale didattico di Marketing e di Digital Marketing & Service Design lo trovate su STUDIUM.
Per altre lezioni o seminari, potete visitare le pagine del mio sito web Talks, Conferences o la mia pagina Slideshare.

Marco Galvagno is Associate Professor of Management at the University of Catania, Italy. He holds a Ph.D. in Management and a Laurea Degree in Business Economics from the same University, and teaches Marketing and Digital Marketing & Service Design to undergraduate and graduate students. He held a visiting position as research scholar at the Mays Business School, College Station, Texas A&M University, (US). 

• Direzione aziendale - 1 Year
  DIGITAL MARKETING AND SERVICE DESIGN
  
  
• Economia aziendale - 1 Year
  PRINCIPI DI MANAGEMENT P - Z
  
  
• Economia aziendale - 3 Year
  MARKETING A - L

Marco Galvagno is Associate Professor of Management at the University of Catania, Italy. He holds a Ph.D. in Management and a Laurea Degree in Business Economics from the same University, and teaches Marketing and Digital Marketing & Service Design to undergraduate and graduate students. He held a visiting position as research scholar at the Mays Business School, College Station, Texas A&M University, (US). 

He is Assistant Editor of the Italian Journal of Marketing (formerly Mercati & Competitività) and serves as reviewer for several journals as European Journal of Marketing, Journal of Business Venturing, Psychology & Marketing, Industrial & Corporate Change, Industrial Marketing Management, Regional Studies, Scientometrics, International Journal of Hospitality Management, Journal of Customer Behaviour, Management Review Quarterly, Journal of Management and Governance.

His research interests centre on three main and distinct streams. One stream is based on marketing and consumer behaviour. These studies examine the role of affection and attachment to stores, co-creation, consumer resistance, and creative tourism. The second stream is based on competitive dynamics, firm’s coopetitive strategy and innovation and examines the technological positioning of competitors and its interaction with firm strategy and performance. The third stream is about the evolution of the different theories and paradigms in the field of business and management trough bibliometric methods.

His works have been presented at international conferences including the Academy of Management, the Strategic Management Society, the Academy of International Business, the European Academy of Management, the European Academy of Marketing, the American Marketing Association and the Italian Marketing Society and have appeared in several books and international journals such as European Journal of Marketing (IF:1.497), Journal of Service Theory and Practice (IF: 1.3959), The Academy of Management Proceedingsand Journal of Hospitality & Tourism Research (IF: 2.685). He won the Best Paper Award at the Academy of Management, 2019.

Google Sholar profile
ORCID profile
Publons profile

You can find a repository of material for the students of the Marketing and Digital Marketing & Service Design on STUDIUM.UniCT.
For other lectures and talks, please see: Talks and Conferences or on my Slideshare personal page